Chocolatio

Package design

Task

Unique design conception for the range of chocolate and future distribution on 3 SKU. It was related to the tender of delivery of exceptional good for one of the largest federal chains

Terms

2 weeks

Package design

Unique design conception for the range of chocolate and future distribution on 3 SKU. It was related to the tender of delivery of exceptional good for one of the largest federal chains.

The range consists of 3 SKU: chocolate bars 100 g – bitter, milk, elite. Target audience is middle-aged women and men, financially independent, educated, married and with children. This is high quality chocolate of organic cocoa products, traditional recipe without additives and preservatives.

We have chosen “craft” design, using imitation of craft paper and minimalist monocolor illustrations of cocoa beans on it.

For logo “Chocolatio” we have used fine lettering. Colour indication lets to distinguish 3 SKU: brown shades for bitter chocolate, blue shades for milk chocolate and violet ones for elite chocolate. Design is bright and at the same time not artsy. It looks great on the shelf and advantageously dominates among competitors of the section “eco”.

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