Rima Lav

Corporate identity

Task

Corporate style for a new Spanish bridal brand

Terms

2 weeks

Corporate identity

The bridal brand needed a logo and identity style. The main ideas were minimalist style, high quality and exclusivity. We have researched analytics and found out that all famous and well-known ateliers have a handwritten logo. It shows to a customer that the good is handmade and premium. This kind of logo is “friendlier” and “more lively” than logos made with “grotesque” fonts.

It was decided to use the brand owner’s handwriting as a logo. Under the handwritten brand name we put a descriptor. The corporate style came out soft, minimalist and contemporary. The colour palette consists of pastel lavender and white.

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