Redesign of package of sweets «Lyubimiy Nizhny» was necessary to increase sales and to stimulate customers’ loyalty, as well as renewing of target market.
We have chosen a new interpretation of classic design, so-called “new retro”. We have used the conception of Eastern retro postcards with names and views of cities. Those postcards were very popular in America during the second half of the 20th century.
We have painted lettering “Lovely Nizhny”, by adding illustrations of sights and views of Nizhny Novgorod. It’s very original and unusual! The effect of light “noise”, scuffs and muffled colours strengthen “warm and cosy” atmosphere.
The box of chocolates contains praline, candied roasted nuts and chocolate sweets with fondant cream and chocolate fillings.
Client – CJSC “Sormovo Confectionery Factory”
Sormovskaya Confectionery Factory traces its origins from the early 20th century. Nowadays it is considered as one of the visiting cards of Nizhniy Novgorod. Since 2003 Sormovskaya Confectionery Factory is a part of UNICONF holding. During its century-old history the factory earned the title of “sweet” factory. Treats are very popular with adults and children