La-la-loca

Packaging design

Task

To develop a new brand of confectionery snacks

Terms

4 weeks

Packaging design

La-la-loca! - a new brand produced by the Gloriss trademark (Biennale Group)
Crispy balls in natural chocolate, and bright flavors that give emotions

Commissioned by the Biennale Group, we have developed a brand of chocolate-covered rice balls that are perfect for a light snack, children's breakfast or to complement an office cup of coffee.
The “singing” name “La-la-loca” calls for communication with the brand, and what better way to communicate with the consumer than funny characters?

We have invented, drew and awarded characters with character that will not leave indifferent the younger generation, and their parents will definitely appreciate the naturalness of the product and amazing taste properties. The line still has 3 SKUs: "Mokka", "Forest Berries" and "Salted Caramel", but the scaling of the new brand is obvious and limited only by the imagination of the technologists - the flavor line will be supplemented.