Appetitki

Wafer sweets packaging design

Task

Redesign of package. “Appetitki” cream flavour, “Appetitki” chocolate flavour. Causes of redesign were related to necessity to increase sales of glazed waffles and to highlight them among similar products on the shelf.

Terms

3 weeks

Wafer sweets packaging design

Causes of redesign were related to necessity to increase sales of glazed waffles and to highlight them among similar products on the shelf.

XPOM agency designed successfully characters, logo and narrative design of the package.

Now «Appetitki» is not just a name, these are characters, playful friends, modern dwarfs – a boy and a girl. They spend their free time as real teenagers – they take selfies in the amusement park and go for a walk in the yard.

Renewed brand-zone with new lettering – logo is the same for both SKU. Other differences between chocolate and cream «Appetitki» are easy to distinguish: colour, characters’ costumes and their location. We paid particular attention to details – it’s so interesting to look at story illustrations and visit «Appetitki» magic world and its wonderful sites with our heroes.

Renewed glazed waffles are a tasty crispy treat with tender cream flavour in a lovely and bright package. You can find them in all shops across the country!
Client – CJSC «Sormovo Confectionery Factory»

Sormovskaya Confectionery Factory traces its origins from the early 20th century. Nowadays it is considered as one of the visiting cards of Nizhniy Novgorod. Since 2003 Sormovskaya Confectionery Factory is a part of UNICONF holding. During its century-old history the factory earned the title of «sweet» factory. Treats are very popular with adults and children.

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