In the studio, the logo and corporate identity of the new brand of women's clothing was developed. The concept of Boho style was based on the corporate style. Style Boho - Multilayered, eclectic, textured and a little funny. Boho style arose more than half a century ago, and today the direction is experiencing a second youth, winning the hearts of new fans. And the adherents of the style are becoming more and more, and this popularity is justified: the direction is directly opposite the puppet, unnatural and anorexic fashion of girls from the fashion industry. Nevertheless, the style can be described as sexy, harmonious and feminine.