Rima Lav

Branding

About

In Chrome studio, an order was received from sunny Spain, On the development of the logo and corporate identity for the brand of wedding fashion. The task is minimalist style, status, exclusivity. The most famous and status ateliers have a handwritten logo. Handwritten stylistics in the logo - directly tells the consumer that the goods are made by hand, and accordingly, has the status of "Premium". This logo is more "friendly" and "lively" in comparison with the logos executed by type-setting "grotesque" fonts. As the study shows, the form of the logo imitates the signature of the brand owner (designer). Under the handwritten name of the brand is often used descriptor (-deciphering the name, scope of activity, or indicating the territory of origin of the brand).

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