Logo and corporate style development
The art of watchmaking passed on from one generation to another, and our father, Bajram Sahatçiu, became an active member of the family business in 1951 when he was only 8 years old. Horology he learned by watching his father - he gave his son the same knowledge that almost a hundred years ago, learned from his father. At age 16, he was already a well-known phenomenon of family Sahatçiu and the first of its members who was educated in the field of watchmaking. He is still one of the most respected and best watchmakers southeast. During the conflict in the Balkans in the 70 years of the twentieth century (1979), we had to partially withdraw from the production hours and switch to the production of luxury jewellery. But part of the family and continue to be involved only in production hours. It was decided to develop an auxiliary sign in the form of an ADS monogram. The monogram must be performed in hand-written technique and must conform to the stylistics of the main logo.